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Arlene Gutierrez November 25, 2010 3801 West Temple Avenue Pomona , California 91768  Dr. Rosemary H. Kim Cal Poly Pomona 3801 West Temple Avenue Pomona , California 91768  Dear Dr. Kim: As many businesses and corporations are reducing and eliminating their management level, it is now essential to use business communication skills as effective and efficiently as possible. Some of these business communication skills are also business elements for success. The elements vary from verbal and nonverbal communication skills, including presentations, written letters, memos and emails, hand gestures, body posture, and work attire. All of these are elements that can lead you to business success.  Firstly, verbal communication skills are absolutely necessary in order to gain business success. Being able to communicate effectively is critical because many important decisions will be done through verbal exchange. Also, verbal communication will also be expressed and displayed when conducting a presentation. Presentations are done in every company, corporation, and industry. They are important to the business world because they are used for multiple reasons from presenting a new program, conducting training, informing employees of company plans, and exchanging information amongst their employees. Therefore, having these verbal communication skills mastered will allow for success in the business world. <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">As verbal communication skills are essential for success, nonverbal communication skills are also necessary to bring about success. Nonverbal communication skills would include any form of written material, formal work attire, body posture, and hand gestures. All of these forms of nonverbal communication skills will be necessary to proceed with work and will also be observed by employees. For that reason, if you believe that you are only being judged on your verbal communication skills, it would be beneficial for you to conduct yourself professionally and demonstrate your nonverbal skills effectively. <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">Lastly, work place etiquette is also necessary to bring forward success within a business. Work place etiquette would include voice -loudness and tone-, attire, proper phone usage, and work ethic. Having a clear understanding of proper work etiquette is appreciated and acknowledged throughout your entire work experience. Many organizations and businesses really emphasize on work ethics and proper office behavior. Your behavior is a direct representation of your job. As a result, it is absolutely necessary for you to conduct yourself in a professional, well rounded, and educated manner. Being able to represent yourself in such form will represent the company in a positive light. This is also an essential business element that will bring success. <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">Therefore, knowing how to use your business communication skills appropriately you will become a valuable individual to any business and corporation. These are just a few business elements that can be very useful to you personally and bring work place success. <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">Best Wishes, <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 11pt;">Arlene