5_RoblesN

November 14, 2010

To: Darrell Webb CEO of Joann Fabrics and Crafts Hudson, OH

Dear Darrell Webb,

As a part time worker at Joann’s for over fiver years now, I see the growing popularity of crafting and sewing. On a daily basis I see customers coming in wanting to learn the latest on sewing or crafting to better help them either in their businesses or in their hobbies. We receive questions on how a machine works, what products are best and what is worth their money. Unfortunately, not everyone at Joann’s knows how every machine works or what is the better product for customers to buy. By offering classes or demos at different store locations we would avoid this problem. If we took some time during the week to train our employees with the latest cricut and die cutting machines, we would be better informed and therefore be able to better serve our customers. I believe we lose a great amount of sales when we get a customer who comes in and ask how a product works and we don’t have the answer they are looking for. I always tell them that unfortunately I have never worked with the product and do not how it works or know anyone in the store that has used the product. The customer gets annoyed and ends up leaving the store without buying the product. If we offered classes or demos at Joann locations, are sales would dramatically go up because we would be showing the customer first hand what the machine is used for, how it could be beneficial to them and why they should buy it. Imagine being able to see ten of our machines just in a single hour, just by doing one demonstration. It usually takes us days. sometimes even weeks to sell that big amount of machines. Not only would we our sales go up, but our customer satisfaction would also go up. Customers do not like hearing, “I don’t know” when it comes to a product. They expect us to know every product in our store and be able to recommend the best of the best to them. They do not want to come back because the product did not meet the expectations we told them. I ask you to please take into consideration my idea and try to look at how Joann’s as a company would gain huge monetary and better customer satisfaction by taking a few hours within the week to show our dedicated customers our newest technology. Sincerely, Natalie Robles

I really believe what you are trying to accomplish would surely help your company with revenue and overall customer satisfacton. Trimming down some of the unnecessary filler and fixing some basic grammar would make your case a lot stronger. Overall, a great start to persuasive letter writing. #23

Feedback: I was definitely persuaded that classes need to be held for employees to be up to date on the latest products. You provided a strong argument that it would be beneficial to the company if the employees were prepared for the customer's questions. I think that it would have help prove your point more if you had provided counter examples to your argument and how you would solve them. For example, if someone said that it would cost too much money, you could provide statistics that show the money lost by customers who did not receive the customer service they needed versus how much the classes would cost. -14

====#22. I would say that this letter is persuasive in that the letter explained what the writer wanted to say and explained very well. I liked how the writer has used real life example of how actual customers reacted and gets annoyed and leaves the store without buying any products, and I'm sure that will motivate the reader to act upon the issue as the conclusion points out.====