5_DeAndaA


 * Wells Fargo Bank, N.A.**

November 11th, 2010 Dear our valued customers & consumers,

Are you completely satisfied with the service you are being provided at your current banking/financial institution? Do you feel like your current bank representatives are going out of their way to please you? Do you truly feel like you are valued as a customer?

If the answers is no, then we at Wells Fargo Bank believe that we can surely offer you quality financial services while providing the highest degree of customer service available.

Whether you are currently banking at another institution or you are not banking at all, Wells Fargo Bank has hundreds of branches through the country, with thousands of highly-qualified and trained team members that can offer you advice and services to better yourself financially. From traditional checking accounts, to retirement plans, to credit and loan solutions, Wells Fargo has a variety of options to fit your everyday needs.

With our current merger with Wachovia Bank, the opportunity to better serve our consumers, as well as our communities as a whole has increased tremendously. In addition, at our branch location, one of the greatest benefits we provide is our 7-day availability to our customers. Located inside an Albertson’s grocery store, our branch is open until 7 p.m. Monday thru Saturday, and stays open from 10 a.m. to 3 p.m. on Sundays to be at the convenience of all our customers.

On a one-on-one basis, as your personal banker, I am available to offer advice and answer any questions/concerns you may have at any time. A simple phone call to the branch or to my personal number and I will be glad to offer my services around the clock. At our location, we strive to not only be available during hours, but whenever a valued customer, such as yourself, would need us.

A tradition at Wells Fargo Bank during the holiday season is giving out our unique, exclusive Wells Fargo ponies. With the holidays around the corner, any customer that comes in to set up a new account with Wells Fargo or acquire a new product/service will receive their very own pony. Our offer is only around for a limited time, so don’t hesitate and stop by our branch. Our company is eager to service our community, and we look forward to being able to provide the necessary tools to provide a secure and stable future for you and your loved ones.

Best wishes,

Alexander De Anda Customer Service/Sales Rep.

Azusa/Cypress Branch 1000 N. Azusa Ave. Covina, CA 91722 626-966-7652

Overall well written and professional sounding but kinda static and boring on a personal persuasive level because it sounds like another advertisement for Wells Fargo.

Body contains a lot of beneficial services that Wells Fargo can provide but again it sounds static like an advertisement because it makes it sound better than it really is.

Conclusion was good because it catches the reader or customer's genuine interest at a personal level.Overall I am pretty persuaded by this letter.

Graded by: Student #4


 * 5**

It is well-written and very professional sounding. In terms of persuasiveness, it didn't grab all of my attention. The introduction is good, however the body paragraphs could've been condensed. The conclusion is good, but is lacking something more.